Brands are built on the back of strong products – we are here to help you, every step of the way.
Our Agency
A boutique, full service product development agency that offers strategic, flexible, and hands-on CPG product development expertise, led by beauty industry veteran Allen Sha. Whether as an extension or alternative to an in-house team, we specialize in partnering with brands to translate ideas and concepts into tangible, differentiated, and performing products. Our Experience
Backed by more than two decades of corporate and grassroots product development & innovation experience, we have worked at and with iconic legacy brands as well as fast-growing startups.Leveraging wide-ranging & in-depth brand experience and expertise across all beauty and personal care categories – color, skin, hair, and body – we’re ready to deliver on your product vision.
Our Services
Customized end to end product development consulting & advisory. Specialities:
–– COGs & Margin Optimizations –– Technology Transfer of Existing IP–– Science-Led Product Development –– Commercialization of Proof of Concepts–– 360 Formula & Packaging Development –– Ingredient Research & Policy Development –– Go to Market Product Testing Due Diligence–– Clinical Studies & Product Efficacy Validation–– Supplier & Contract Manufacturer Matchmaking –– Regulatory, Safety, Claims Compliance Guidance–– Regional & Global Go to Market Product Strategy –– Product Development Organizational Development